Honest marketing for dental practices who put patients first

I help dental practices grow with thoughtful, results-driven marketing. From branding and websites to content, SEO and Google Ads – think of me as your mini (but mighty) marketing department.

A marketer who gets dental

I’m Alice, a freelance marketing consultant with over 20 years’ experience in dental. I’ve worked with everyone from independent practices to national brands – always with the same passion and attention to detail.

I genuinely care about the businesses I work with and build lasting relationships with my clients – some of which I’ve been working with for over a decade. I’m here to make your marketing feel more manageable and more meaningful – with strategies that add lasting value to your practice.

When I’m not creating campaigns, I’m hanging out with my small, cloud-shaped companion.

Dental marketing consultant
Dental marketing assistant

Specialist marketing
for dental brands

Let’s turn your website into a high-performing asset that attracts the right patients and builds your brand. With thoughtful, well-optimised content, we’ll improve your rankings, boost your visibility and show off your expertise – all while building long-term value for your practice.

Packages from £600/month + VAT

SEO

Get your practice to the top of the search results and in front of people who are ready to book. I’ll help you run cost-effective campaigns that drive quality leads – not just clicks.

Packages from £400/month + VAT

Google Ads

I collaborate with a brilliant team of designers and developers to create beautiful, high-converting WordPress websites for dental practices. From sparkling design and strong SEO to persuasive copy – we’ve got every detail covered. Need a brand refresh before we begin? We can help with that too.

Websites from £4,000 + VAT

Websites

More and more patients are searching for clinicians – not just practices. A personal web page is a powerful way to build your profile, share your expertise and attract new referrals. It also helps patients find you directly online, wherever you work.

Websites from £1,000 + VAT

Personal branding

Email is one of the simplest ways to stay in touch with patients and get more value from your existing leads. From welcome journeys to regular newsletters, I’ll help you build email campaigns that feel friendly, professional and on-brand.

Packages from £200/month + VAT

Email marketing

Ready to attract more patients?

If you’re looking for honest, thoughtful marketing support – and someone who’ll really care about your practice – I’d love to hear from you.

  • “Alice is extremely knowledgeable, highly creative, meticulous and communicates with absolute clarity. Alice has a thorough understanding of her target audience, honed from her considerable experience. We always found her marketing campaigns to be innovative, engaging and ultimately very successful.”

    Dr Richard George, Specialist Orthodontist

  • “Alice is a marketing professional through and through. She knows what to do to build a business and how to monitor the impact of her work. More than that, she understands the world of dentistry like few others. I would always be happy to work with Alice and Brightside Marketing.”

    Caroline Holland, Dental Marketing Consultant

  • “Richard and I have worked with Alice for the last 5 years and I can say that without her great skill, advice and word prose we would not have the successful practice we have today. She’s introduced us to ideas and kindly navigated us away from disaster with her knowledge of the dental world. She is simply the best.”

    Dr Faiza Lewis, Specialist Orthodontist

  • “We have worked with Alice for about five years, and she has been extremely valuable to the running of our society. Alice has been remarkable in assisting the British Lingual Orthodontic Society. We have worked with a number of marketing companies over 15 years and by far she is the best.”

    Dr Sunil Hirani, Specialist Orthodontist

  • “I have worked with Alice a couple of times over the last few years and have always been extremely impressed by her attitude and aptitude for taking on a project and getting it done. Great listener who undertakes all that she does with a smile. True professional.”

    Dr Toby Edwards-Lunn, Dentist

  • “Alice’s ability to put down in words what your message is, without taking away from your own personality, is fabulous!”

    Lina Craven, Dental Business Consultant

  • “Alice has all the qualities you’d want in a committee or team environment. She’s dedicated, organised and fun to work with. She has a real flair for marketing - generating lots of ideas, but with a clear eye on successful delivery and results. I wouldn’t hesitate to recommend her.”

    Laura Ward, Marketing Consultant

  • “I’ve worked with Alice for over 10 years and wouldn’t hesitate to recommend her. Alice understands how to communicate with patients in a way that feels personal, honest and clear. She’s helped me build a strong online presence that reflects who I am and the way I work, and I regularly receive positive feedback from patients as a result.”

    Mr Nirav Shah, Consultant Orthopaedic Surgeon

  • “I've had the pleasure of working alongside Alice over the past 15 years. Alice brings a rare combination of creativity and precision to every project. She is exceptionally diligent and has a sharp eye for maintaining consistency across all brand touchpoints.”

    Heather Redfern, Business Development Manager

A few of my favourites

I love working with teams who care about their patients and want their marketing to reflect that.

Splash Orthodontics - website, SEO, Google Ads

Splash Orthodontics - website, SEO, Google Ads

Mr Nirav Shah - website, SEO, Google Ads

Mr Nirav Shah - website, SEO, Google Ads

Ewell Orthodontics - website, SEO, Google Ads

Ewell Orthodontics - website, SEO, Google Ads

BLOS - website, email marketing

BLOS - website, email marketing

Aligner Intelligence - email marketing

Aligner Intelligence - email marketing

Priors Hall Dental - Google Ads

Priors Hall Dental - Google Ads

Kaizen Dental - Google Ads

Kaizen Dental - Google Ads

Ross Brooke Dental - LinkedIn

Ross Brooke Dental - LinkedIn

Total Orthodontics - SEO, Google Ads, email marketing

Total Orthodontics - SEO, Google Ads, email marketing

Portman Smile Clinic - copywriting

Portman Smile Clinic - copywriting

Dr Heff's Remarkable Mints - social media

Dr Heff's Remarkable Mints - social media

You might be thinking…

  • Just send me a message and let me know what you’re looking for. We can arrange a call or I can send you some more information about my services by email.

  • Yes – you’ll always work with me. Even when I bring in other creatives for bigger projects, I’ll manage everything and be your main point of contact from start to finish.

  • Absolutely! I’ll work with you to understand your goals, identify what’s working (and what’s not), and create a plan that feels ambitious but achievable for your practice.

  • Payment is usually split 50:50 – half at the start of the project, and the remaining balance once your website or brand is ready to go.

  • While I don’t manage social accounts or post on your behalf, I’m happy to support your team with on-brand images or templates. I can also recommend some helpful tools if you’re looking to streamline your social media.

  • Mostly, yes – it’s where I have the most experience. But I’ve also worked with other healthcare professionals, and I’m always open to projects that feel like a good fit.